Amazon is the search engine of buyers. I recently read this statement online and after giving it some thought, agreed wholeheartedly. Think of all the times you've needed to buy something, and how often you've sought information about a product, or checked prices and availability online. Amazon was probably one of your targets. For authors, whether traditionally or indie published, Amazon is a must to generate advertising and book sales. A few years ago, I experienced first-hand the power of KDP Select, and the incredible reach of this platform for e-book publishers. Since that project, Amazon has added new tools and opportunities for writers. One recent change is the enhanced author page that allows readers to click a follow button, and receive new information direct from Amazon when the author adds books, giveaways, and other notices about their products.  Encouraging readers to follow your author page is akin to building a mailing list without all the p...