In the first installment on Wednesday we ended the post with the following question and comment: What does a writer do who doesn’t want to hustle – just write? It’s a growing worry for many authors, and it will get worse. Now let’s fast forward to the year 2015. Let’s imagine self-publishing has matured. It’s accepted and respected in the publishing world. A lot of successful self-publishers have begun to ask themselves: what do I really want to do with the rest of my life? Become another J. A. Konrath and work 18/24 to boost my Kindle ratings? Or hype myself perpetually at Facebook, Google+ and Twitter? Or mount a thousand blog tours? Again, do I write or hustle? What happened to my dream of being an author, a person who writes fiction, not advertisements?  Maybe they thumb through that list of literary agents, long scorned. They decide that the traditional publishing route might have some merits after all. Goodbye to hard labour. Let the publisher do the hustlin...