Promotion is a black hole. It has no boundaries, no end in sight. The dark is so complete you can lose your aim within it, shooting expensive ammunition at imagined targets. This black hole may or may not lead to a universe of measurable results—and if it does, the sale of books may not be the best indicator of those results. Marketing, likewise, only the stakes are higher, because that black hole will be sucking money from your hand. Yet this we must do, because if no one knows of our books, they can’t purchase them. So when deciding on events and products for my launch later this month, I found it best to ask: Does this promotion fit within my budget of time and money? What do I hope to gain? 1. Launch party. Budget: Many will say a launch party is never worth the money (you’d have to sell one book for each dollar spent). But for me investing in such milestone celebrations makes life sweeter, and with donations and discounts, I believe we’ll have a night to remembe...