I’m on Facebook. A lot, perhaps too much on days I choose to procrastinate. I am careful who I friend, but my profile is public. Anyone can read my posts and comment on them. I keep controversy to a minimum, though I do love this planet and its inhabitants and wish I could save them both. I read through posts on my stream as I sip morning tea, opening up articles I want to read on new tabs. I connect mostly with other writers, book lovers, favorite publications, writing related FB groups, a few television shows, organizations I have an interest in, and George Takei who can always be counted on for a good laugh. Facebook is useful that way: my own personalized morning magazine. I share my blog posts, all Blood Red Pencil posts, and other blog posts I find informative. Many times these posts go without likes or shares. I have no idea if anyone has viewed them. I admit my page is where forwarding schemes and chain letters go to die. I don’t want to know about your pretend...

What's the difference between "marketing" and "publicity"? This can be confusing. Am I marketing my book? Or am I publicizing it? To differentiate the two, let's go back to basics. Marketing your book is two-fold. First of all, it means figuring out who and what your audience is. In other words, you need to define your audience. Who is going to read this book; why would it appeal to them; and how do I reach them? The second part of marketing is coming up with a plan to sell your book to those readers and to sell books as fast as you can. Your marketing plan is something you think about long before you finish writing the book. As you write, you can jot down notes in a marketing notebook.   This is not to say you don't think about publicity as you write. Publicity, however, means getting your book (and you) mentioned in as many media forms and as often as possible. Newspaper, book reviews, TV, radio, church bulletins, blogs, ezines, websites, alu...

Amidst blizzard predictions and admonitions to stay inside, I contemplated the whimsies of springtime in the Rockies and their similarities to the writing profession. Meteorologists warn of pending storms, share survival techniques, and urge us to carry emergency packs if we venture out during dangerous conditions. In like manner, editors, publicists, designers, fellow writers, BRP, and more warn of potential snares along the writing trail, pass on techniques for circumventing those dangers, and urge us to form support networks for emergencies that threaten our writing progress. All this is great—but it works only if we heed the warnings, prepare for the storms, and have a contingency plan. Are we excuse makers or listeners? Let’s consider some mindsets that send us into inclement writing weather without protection against the elements of failure. This is my story. Only I can tell it the way it needs to be told. Do you believe your story is one-of-a-kind, a topic that has never b...

HAVE THEM EATING OUT OF YOUR HANDOUTS One of the complaints I often hear from authors is that they can't seem to get their signings and book info into the public eye through the local newspapers. I don't have that problem, and I have taught several organizations in my area a few ideas on how this is accomplished. I once was a lowly paid newspaper reporter. I remember days of looking for feature pieces to fill up the pages and make my editor happy. I also remember getting excruciating “press releases” from the public. Sometimes it was more work to rewrite them than to use them. Now I work with newspapers in 4 counties in my area, as well as TV and radio. I'm instrumental in putting together the local authors program for the local library, so PR is a must. I learned a lot of techniques while doing PR for the local Sisters in Crime group. Here are my methods: First, make a list of all media outlets in a 40 mile radius of the area where you will be speaking or signing. Call loc...