One quick yet important way to infuse your story with meaning (emotionally, mentally, physically, even spiritually) is through color. Research shows that color can affect mood and human behavior, and those in marketing often use the psychology of color in branding products. Multicolor Card Stock Image by gubgib with  FreeDigitalPhotos.net Whether you consider color at the start or end of writing a book, it’s a good idea to at least ask what color represents your… …Setting’s personality? What colors within the setting create this personality? …Character’s personality? What colors in a character’s dress and home create this personality? …Conflict? Think about your protagonist and consider contrasting colors to represent your antagonist(s). Don’t go overboard in using color; a little goes a long way. Don’t be cliché in your use of color; allow color to work in the context of YOUR story. When painting your story’s world, how important is color? Shon Bacon i...