I recently attended the Novelists, Inc. (NINC) Conference in St. Petersburg, Florida. This conference is one of the few devoted totally to the business of publishing. Members are all authors who have published at least 2 books, and they're a savvy group. Industry professionals—editors, agents, lawyers, publishers, as well as representatives from the big e-tailers, aggregators, marketing experts, cover designers … well, it's a wealth of information sharing. One topic that came up frequently was whether authors are "cheapening" the reader perception of what a book is worth by selling their wares for deeply discounted prices, or even—gasp!—giving them away. If you're an indie author, you have the right to set prices for your work that make sense for you. While traditionally published authors bemoan the $3.99 e-book, those indie authors are making more per sale than those with traditional, mass-market paperbacks. If you can attract readers to your series with di...