By Scott Nicholson If I can’t talk you out of self-publishing, the least I can do is get you thinking like a pro. Because once you decide to become a publisher, you have no more excuses and no one to blame but yourself. You have just promoted yourself to executive editor, CEO, sales rep, publicist, accountant, and copy clerk. The first step is finding quality editing, either through the fine professionals here at Blood Red Pencil or highly skilled friends. If you’re going to use peer editors, I’d recommend at least three different readers, but one experienced person should give it a thorough final edit. Usually, you come up with not only a better book but better writing skills for a lifetime. While the book’s out for edits, you’ll want to round up cover art. I have been using Neil Jackson at Ghostwriter Publications , and we have a trade arrangement where I format his e-books for design work. He does some covers for hire so you can check with him, and there are a number of other ...