The launch of my third novel in the “Dreams” series— Dare to Dream —is today, and I am embarking on a two-week-long blog tour. I did a blog tour when my first book came out in 2008. Then, I did my due diligence and searched for blogs that would fit either the writing/book theme or the cowgirl theme. I followed them, commented, and got “acquainted” with the bloggers for several weeks or months before I asked them to host me. This time, after I announced the launch date of my book, I had enough invitations to blog that I have extended my planned one-week tour to two weeks (with a week off in between). Are blog tours becoming just another one of those things that inundate our social media friends? I wonder. An author friend, C.M. Mayo, writes, “One of the most marked changes since the mid-2000s is the increasing importance of guest-blogs for helping a book find its readers.” I’m hoping she is right. Although blog tours are time-consuming, with contacting bloggers, sched...