Today we welcome Lisa Gottfried to the Blood-Red Pencil. She shares her professional advice about book trailers and how you can make yours stand out from the crowd. I am dangerous in a bookstore. My husband and I have a deal that we will not step through those glass doors to literary heaven unless we have earned enough extra money ahead of time to pay for at last fifteen or twenty books in one visit. I am a serious book buyer. My general game plan goes something like this. Go to the genre I adore and stand amongst the shelves scanning for titles and covers that appeal to my interests. Zero in on a small section and start reading titles. Pull out a few that draw me in and read the jacketflaps or backcover synopses. What happens next is the part where I decide to buy or not. I flip open the book and read a few random pages. I decide right then and there whether I like the writing, the illustrations and the essence of the book. From there the book either comes with me or gets quickly plac...