With this month's theme being promotion, instead of promoting my own newest release (because I've already hyped Deadly Production in my last post ), I thought I'd give a plug to my author group, Booklover's Bench. BSP—Blatant Self Promotion—gets old in a hurry. If all anyone ever sees from you is Buy My Book , you'll lose them in a hurry. And, quite frankly, especially if you're an indie author, a great deal of your time—time that could be spent writing—has to be devoted to marketing. If not your time, then you'd have to hire someone, which costs money. A couple years ago, at the Novelists, Inc. (NINC) conference, a group of established authors presented a panel on their "Lifeboat Team." Ten of them banded together to share marketing efforts, including social media time. During my usual conference recaps, I reported on this panel, and had several authors asking if I wanted to form a similar team. We were not the NYT best-selling authors the...