On my book tour, friends invited their friends to parties and threw me into the mix as an attraction. Photo by Cara Lopez Lee Before I landed a publisher, I established a platform for my memoir, They Only EatTheir Husbands (Conundrum Press, 2014). In fact, my original publisher said my platform was part of what decided him to sign me—on top of my killer manuscript of course. My book was about my life and loves in Alaska and my solo trek around the world, with a theme of moving from dysfunctional relationships to self-actualization. Successful entrepreneurs have taught me the importance of focusing on a narrow target market rather than trying to appeal to everyone. My goal for my memoir has been to target readers interested in: travel, women’s empowerment, alcoholism, and abusive relationships. I’ve sought to achieve that goal through less conventional events and tours. In that vein, I started Girls Trek Too, which was both an adventure blog and a series of independent-travel...