Once your book is released, how can you reach readers? Getting noticed by the mainstream audience isn't easy, and can be costly. No longer can we rely on social media sites to do the job. Facebook has cracked down on posts which include links, which means if you do post about your book, many of your friends won't even see it. Belonging to a Facebook group devoted to books appears to be a good solution, but don't be surprised if you notice the other members are also authors. Yes, authors do love to read, yet what about readers who aren't authors? Where are they hiding? Here are some suggestions to ferret some of them out. Yes, an exchange of money is involved, but almost everything seems to fit that description these days. Perhaps one of my suggestions will work for you. Place an ad in a newspaper. You'll be charged by the size of the ad and what length of time you want it to run. The charge may also depend on whether or not it's running in a metropolita...