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Showing posts from February, 2024

Don't Send Your Author Newsletter Until You Meet Google's New Requirements

Google's Gmail team, along with Yahoo and Microsoft (Outlook and Hotmail), has begun the process of cracking down on junk mail of all kinds - not just spam, phishing, and virus-ridden pests, but also mail that is chronically ignored by recipients. As from this month (February 2024) the extended date of April 2024, there will be a number of requirements that need to be met before any bulk mail you send out will even be delivered.  Google announced  this change to email delivery conditions late last year, but, before we all panic, let's go through what you need to know if you’re planning on sending messages to your mailing list this year. Firstly, though you may see some sources reassuring you that this applies only to marketers sending more than 5000 messages per day per domain, you still need to take this seriously even if your mailing list is smaller than that. The 5000 emails criteria is only what Google has stated so far; the other major players (Yahoo and Micr