Last month, I talked about Amazon narrowing the gap between indie and traditionally published authors by making its pre-order option available to indie authors as well. Since then, I've tried the system, not only at Amazon, but at Kobo and the iBook store. As far as I can tell, there's no way to track sales at iBooks, so it'll be a matter of watching the sales reports when the book goes live in late October. Kobo doesn't track sales, but it does record rankings, so you can get an idea if you've been selling books by watching the rankings. Amazon reports pre-orders as a separate section of their dashboard. And, contrary to what I thought was their system, it turns out they regard these pre-orders as regular sales, so the book's ranking will reflect that. I put my newest book, Windswept Danger, up for pre-order on September 1st at all 3 channels, at the special pre-order price of 99 cents. Because I wanted to make sure everything was uploaded and working p...

You only have one opportunity to create “buzz” about your book, and you don’t want to squander it. The hope is to create enough excitement about your release so that it explodes from the gate. My gate opens—hopefully with a bang—less than three months from now, on January 28. Pre-sales As you can see by the number “14” applied to this monthly post, I’ve already been creating buzz for The Art of Falling for some time now. So much so that every now and then—when people say, “Didn’t that already come out?”—I have to remind them that the bees haven’t already fled the hive! Once you get fully invested readers to pre-order, however, you can stop worrying about that. Now that pre-orders are live and the final copyedits complete, my evolving author website devotes two pages to my novel.  The first  shows the cover, a brief synopsis, trade review praise and blurbs, and—for the first time—debuts the opening chapter. If the reader is favorably impressed, she need d...