There’s a saying: Go big, or go home . That’s great to say if your goal is to pump someone up, but there is absolutely nothing wrong with “going small.” Going small can actually help you in many activities, to include marketing your book. Buy Local image by Stuart Miles with FreeDigitalPhotos If you want to market your book, start in your own backyard. Why go local when marketing your book? Well, you know the area, you more than likely already know people who could be a benefit to you and your book, and you might find yourself paying little to nothing for the endeavor! Where do you start when “going local”? There are several places, depending on your hometown: Contact Local Media, Big and Small Newspapers When I first moved to SW Louisiana to pursue my MFA, I didn’t tell people that I was a published author (long short story). When it was discovered, almost immediately, I was being interviewed for our local newspaper. The press would be good for not only me a...