In the Writing for the Media course I teach, we use the classic ON WRITING WELL by William Zinsser as our main text. To anyone who truly cares about the art and the craft of writing, it's a must read. One of my favorite chapters in the book is "The Sound of Your Voice." Zinsser begins the chapter by discussing a time in which he was writing a book on baseball and a book on jazz. When doing so, he didn't think to write either book using "baseball English" or "jazz English"; his goal was to use HIS English, HIS voice. In writing, our voice, our style of writing is what keeps us able to not only write, but also to SELL and to continue to sell. People are attracted to the types of stories that authors write and the way in which the authors write them. Toni Morrison is not famous because of her name, but because of the topics and themes that she is drawn to and how her unique style of writing attacks those topics and themes. Same for Mary Higgins Clark...