Related novellas and short stories are a way of keeping your readers' attention between releases. Stories that tie in to the holidays offer unique marketing opportunities. January : A new year's celebration can be utilized in any genre. Characters can face a celebration gone wrong, review the past, or make resolutions for the new year. There is a reason it is referred to as the "bleak midwinter." February : Valentines Day is a perfect fit for the Romance genre. A novella gives you an opportunity to explore the love lives of secondary characters. There could also be a Valentine murder or a paranormal celebration. March and April : The spring equinox is ripe with opportunity for paranormal rituals, childbirth or expectant parenthood, perhaps madness that leads to murder. May and June : May Day was a time for celebrating new life. It is a good month for a wedding, paranormal conflict, or a slighted lover to take his revenge. July and August : The summer heat ca...