I'm sure you've heard the advice to make sure you get as many reviews as you possibly can, especially on Amazon. You've probably also been told to “ask for a review”. You may even be following the playbook of giving away free copies of your book “in exchange for an honest review”. Sending out advance copies so that your advance readers can all post their reviews within the first 24 hours. All fine, right? Unfortunately, no. If you're following this strategy, you could come up against Amazon's TOS. Worst case, those lovely five-star reviews you worked so hard to get people to leave could simply be deleted in one go. Amazon requires reviewers to declare if they have been compensated for the review. This includes receiving the book for free (i.e, “a free product”). When you-the-author use the words “in exchange for an honest review” you're indicating to the reviewer that this is indeed an exchange and that there is an expectation of a review. Thus, they have...