The 2024 Email Changes as a Homemade Jelly Business Analogy
- You can send your jars to the supermarket, but if they look the way they used to, the courier will simply leave them in the warehouse.
- Your jars must have your own branding label on them, with important information on it that identifies who made and sent these jars of “jelly”, and a full and complete list of every supermarket allowed to organised delivery of your jelly on your behalf. In email terms this is called SPF (Sender Policy Framework).
- You cannot send your jars from any of the free apartment complexes (Gmail, Yahoo, Hotmail). You must have your own “business premises” (a website or domain name that you can send emails from).
- Your jars must now have proper security seals – the buttons on the lids that pop up if the lid has been tampered with, plus a hidden security tag that’s a little like the anti-theft devices that set off the door alarm if the item hasn’t gone through the check out. This one sets off an alert if the code at the destination is not the same as the code at the source. In email terms this is DKIM (Domain Keys Identified Mail).
- You must also have a policy in place for what the courier is to do with any jars that seem suspicious – i.e., the buttons have popped up, the security codes don’t match, they’re asked to collect from Joe Soap’s Supadoopermarkkit instead of Walmart, etc. Are they to dump the jars? Deliver the jars to the customer’s spam box, or just deliver the jars as normal but send you a report about it? In email terms this is DMARC (Domain-based Message Authentication, Reporting, and Conformance).
Elle Carter Neal is the author of the middle grade fantasy The Convoluted Key (first in the Draconian Rules series), the picture book I Own All the Blue, and teen science-fantasy novel Madison Lane and the Wand of Rasputin (first in the Grounded series). She is the editor of the re-release of Angela Brazil's 1910 book The Nicest Girl in the School. Elle is based in Melbourne, Australia. Find her at ElleCarterNeal.com.
Author photo by Amanda Meryle Photography