Amazon reports pre-orders as a separate section of their dashboard. And, contrary to what I thought was their system, it turns out they regard these pre-orders as regular sales, so the book's ranking will reflect that.
Windswept Danger, up for pre-order on September 1st at all 3 channels, at the special pre-order price of 99 cents. Because I wanted to make sure everything was uploaded and working properly, I didn't do any advertising until my newsletter went out on September 4th. I always promise my subscribers exclusive content, so they got to see it first.
I was out of town (at the fantastic Writers' Police Academy) until the 8th, and when I got home, I started doing some promotion on my blog, Twitter, and Facebook pages.
Results? I noticed a nice spike in sales and rankings when my newsletter went out. In fact, Windswept Danger hit the top 100 in its sub-genres at Amazon almost immediately:
#10,332 Paid in Kindle Store US
#48 in Kindle Store > Kindle eBooks > Literature & Fiction > Action & Adventure > Romance
#94 in Kindle Store > Kindle eBooks > Literature & Fiction > Action & Adventure > Mystery, Thriller & Suspense > Mystery
#95 in Kindle Store > Kindle eBooks > Literature & Fiction > Action & Adventure > Mystery, Thriller & Suspense > Suspense
#7,361 Paid in UK Kindle Store
#18 in Kindle Store > Books > Literature & Fiction > Action & Adventure > Romance
#60 in Kindle Store > Books > Crime, Thriller & Mystery > Mystery > Action & Adventure
Results from the social media channels—not so much. Part of that is because of Facebook's policy of not feeding posts to all your contacts, so only a fraction saw the promotion.
But promoting without giving readers information about the book probably isn't going to sell copies. So, when my book went 'live' for pre-order, I made sure my website page for Windswept Danger was up and running.
I also promoted with a short blurb:
The Stepford Wives meet Hotel CaliforniaCan a feisty security agent who hates taking orders and a covert ops specialist who has some-thing to prove, put aside their own differences and their own agendas long enough to uncover the secrets of Windswept Heights?
Some said they want to read samples of the book before they buy, so I have the first chapter on my website.
Someone asked about getting reviews, saying they don't like to buy books until they've seen what others have to say. For indie authors, this can be a genuine struggle. I have ARC files in most formats which I'm happy to provide to people who want to review the book. For my last book, Dangerous Connections, I also created ARC 'proof' copies. These didn't even have the final cover—I thought I'd make them available to reviewers who want print version. I didn't end up with a lot of takers. Quite frankly, most of the advertising open to indie authors comes from newsletters like BookBub, The Fussy Librarian, eBookSoda, and others. What they look for is reader reviews on Amazon, not reviews from professional reviewers. I've stopped worrying about that. I write the book, I get it out there. (Of course there's a whole lot between those two steps.) There are also bloggers who review books. Most take digital copies, which makes it easy to get copies to them.
And, in case any readers here are interested in the book (or helping it rise in the rankings), you can pre-order it from Amazon, Kobo, and iTunes. You'll get it delivered to your e-reader on its release day. And you'll save $3.
I'll report again once the book is for sale 'live' to see how the entire process worked for me.
|Terry Odell is the author of numerous romantic suspense novels, mystery novels, as well as contemporary romance short stories. Most of her books are available in both print and digital formats. She’s the author of the Blackthorne, Inc. series, steamy romantic suspense novels featuring a team of covert ops specialists, the Pine Hills Police series, set in a small Oregon town, and the Mapleton Mystery series, featuring a reluctant police chief in a small Colorado town. To see all her books, visit her website. You can also find her at her blog, Terry's Place, as well as follow her on Twitter, or visit her Facebook page.|