In traditional publishing, rankings—making those best-seller lists—was based on sales during the first few days of a book’s release. However, publishers could take orders prior to that date, and all those sales showed up on the book’s release date, making it appear that all those books sold on that date (or week). You might still see notices from Big Name Authors with the Big Publishing Houses saying their book will debut at #X on the NYT list, even though it hasn’t been released.
Well, now, Amazon has joined Kobo and iBooks in allowing indie authors to get their books into that same kind of system. And, given that Amazon rankings seem to carry the most weight, being able to have pre-orders show up as sales on the day your book goes live can give it a boost. The better the ranking, the more likely the book will show up in searches.
For me, the timing couldn’t be better. I’ve got an almost-finished version of the new Blackthorne, Inc. book, Windswept Danger, and Amazon’s system, just like those of Kobo and iBooks, doesn’t require the book be in final form when you set it up for pre-order. Kobo will take a dummy file. Amazon requires that the book be "close" because they’re still going to run it through whatever quality control approval system they use. And, of course, you have to make sure that the final version is uploaded in enough time to get through the system to go live on the release date you choose.
One thing I have to consider is pricing. The typical price for my e-books is $3.99. Do I set that price and stick with it, or offer it at a bargain-basement price of 99 cents while it’s on pre-order? If my goal is higher rankings, then a bargain introductory price as incentive to buyers would be better. Given the royalty rates shift from 35% to 70% at the $2.99 price point, if it’s about higher royalties, then having the 'reduced' price set at $2.99 makes sense. I’m leaning toward rankings, which would mean pricing the book at 99 cents during the pre-order phase, then moving it to its ‘regular’ price of $3.99, like the other books in the series when it goes live.
How to attract readers? For big NYT Best-Selling Authors, it's easy. Tell your readers your new book is available for pre-order, and they'll grab it. But what about the rest of us? There are no free sample downloads until the book is live, so people are less likely to buy something sight unseen. For me, I'll have the first chapter on my website, just like I do for all my books.
Do you pre-order books? What criteria do you use when you choose?
|Terry Odell is the author of numerous romantic suspense novels, mystery novels, as well as contemporary romance short stories. Most of her books are available in both print and digital formats. She’s the author of the Blackthorne, Inc. series, steamy romantic suspense novels featuring a team of covert ops specialists, the Pine Hills Police series, set in a small Oregon town, and the Mapleton Mystery series, featuring a reluctant police chief in a small Colorado town. To see all her books, visit her website. You can also find her at her blog, Terry's Place, as well as follow her on Twitter, or visit her Facebook page.|