Once upon a time—it was a dark and stormy night—Elmer Gantry was drunk. The above three beginnings are indelibly written in literary history. The first one has been hugely overused; the second one from Bulwer-Lytton's novel Paul Clifford was dubbed by Writer's Digest as "the literary poster child for bad story starters"; the third is the opening of Sinclair Lewis' sacrilegious novel Elmer Gantry , written in 1926 and turned into a film starring Burt Lancaster in 1960. Openings are important because they hook readers, but what follows is equally important because it keeps those readers hooked. Content makes a book enduring (surviving the test of time) or trending (focusing on trends that change from generation to generation and fall out of favor). Many of us have read—or at least heard of—William Shakespeare, the Bronte sisters, Jane Austen, George Eliot (Mary Anne Evans), Charles Dickens, Mark Twain, Virginia Woolf, Ernest Hemingway, Danielle Stee...