Today, I'd like to share some secrets for getting noticed in your genre. First, it's a step in the right direction to write a great book. However, these days that's not enough. Amidst the vast competition, somehow your gem must stand out and get noticed. Genre strategy is one way to do that. Here are some secrets to achieve that:
- Be specific. Narrow down your genre. For example, don't just say you've written a romance. The romance genre contains tons of categories. To help potential readers discover your romance buried amongst others, include another category, such as contemporary, historical, paranormal, Young Adult, etc. To further guide readers to your book, you can narrow the field by including an extra category to the first two, such as a sweet contemporary romance, a Christian historical romance, an erotic paranormal romance. You get the drift. Amazon, for example, provides tons of romance categories from which to choose. I chose the reality show romance category to describe Girl of My Dreams, since it did feature reality show segments. If readers click on that category, my book comes up much faster than in the more populated contemporary romance section.
- Pick the more exciting sounding category. This tip is similar to the one above, but not exactly the same. For my thriller, Two Wrongs, for a long time I described it as a mystery. Yes, it belongs to the mystery category, but what takes place is more of a mystery to the hero, and not the reader. The reader knows early on what the villain is planning and even knows who the villain is. However, the hero is unaware of the nefarious plots against him. Calling this book a thriller is not only more exciting, but more accurate.
- Be Truthful. Whatever you do, don't describe your book as an erotic romance, if it's not, and vice versa.
- Make sure your cover fits your genre. As above, take care to make your book's cover not only eye-catching, but also match what's in store. For example, don't put a cozy cover on a police procedural, unless somehow you've written a combination of the two. Don't place a steamy, clinching couple on a sweet romance book. Readers remember betrayals.
- Follow a trend. In a way, I hate to list this one, but since many find this scheme to be useful, I must. If a popular book or movie comes out, you may want to see if your own book mirrors it in even a small way. Many latched onto the Fifty Shades craze to hype erotica, and science fiction got a boost from the movie, Gravity. However, fame through comparison can be fleeting, since another new fad is bound to come up. Still, if you're after immediate gratification, it may work.