Sunday, July 25, 2010

Would You Pay For a Blog Book Tour? By Morgan Mandel

Blog Book Tours are very popular and important these days, but would you pay for one?

If you don't mind spending time to research popular blogs to make sure they get enough hits and are the right ones to promote your book, you don't mind contacting their owners and asking if they'll host you, you don't mind doing all the advertising yourself, also have a tight budget, then maybe a do-it-yourself blog tour is for you.

Then again, if you don't have the time or the patience for research, don't like making direct contact with hosts, don't believe your own advertising is enough, have enough money saved up for promotion, then maybe you'd prefer to leave it in the hands of a professional.

Either way you choose, you'll have lots of work ahead finding out what your hosts require, then getting the topics and blogs ready beforehand. During the tour, to make the most of your opportunity, you should be commenting on your hosts' blogs to establish your presence, plus tweeting and sending emails to Facebook, your egroups, and other spots. Not only that, your blog may stay up a few days, requiring you to make return visits.

For my Killer Career Blog Book Tour, I practiced a hands-on approach, but I had a great advantage. I not only belonged to the blogbooktour egroup run by Dani Greer, who owns a blogspot called  Blog Book Tours, but also the pumpupyourblog egroup, run by Dorothy Thompson - The first being an immensely informative hands-on, do-it-yourself group, the other a group comprised mainly of hosts and guests of Pump Up Your Book Promotion Virtual Book Tours. I've made wonderful friends in each group and love them both. Although I didn't pay for my own tour and arranged it all myself, many times I've served as a host for  book tours and still enjoy doing so.

What about you? Do you prefer to pay for a blog book tour? Or are you a do-it-yourselfer?

What are your reasons? Please share with us.

Morgan Mandel
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