In my opinion, whether or not Kindle Unlimited works for you depends on your situation. As a mid list author, doing my best to get noticed and read, KU isn't too bad an idea. Still, it could be better.
If I want to take advantage of either the Amazon free days or the Countdown promotions, I need my books in the Kindle Select program, which automatically makes them eligible for borrows, not only by Prime members, but also Kindle Unlimited members. Prime usually pays around $2.00 or more, while KU has lagged behind, not even getting up to the $2.00 mark. I've heard the December payout might be in the $1.30+ range, but have not officially been notified by Amazon for verification.
A few of my books are priced at $2.99, which means KU borrows would not net me as much as sales @70%, or even the Prime borrows, so I'd lose money on those.
However, I also offer books priced from 99 cents through $1.99, which only net me a 35% sales rate. For those books, KU and Prime sales are golden.
Christmas Carol, my recently released seasonal Kindle Short Read romance of 57 pages, priced at 99 cents, went free the five days through Christmas Eve. Considering it's a short book and ineligible to be promoted at many of the big name sites, I was happy to pull in 2,315 US downloads, 145 UK, and some smaller amounts in other countries.
From those downloads, I've already received 14 new reviews, and am getting more KU borrows than sales. Also, I'm seeing sales and/or borrows in my other romance books, which readers hadn't noticed before. In this case, my move to write a short seasonal book to get noticed as an author achieved my goal and was beneficial.
Authors with longer books, and those priced higher than mine are understandably not happy with KU. They're losing money on the deal. They're opting out of Kindle Select as fast as they legally can. Since KU is so popular with readers, in many instances, these authors aren't even getting the $2.00 Prime rate for borrows.
Some are splitting larger books into a series in an attempt to countermand the drop in royalties.
Although I'm disappointed KU isn't at least matching the Prime price, in my case, so far KU is working fine for me. Also, if popular authors opt out of Kindle Select, I may even net more. Time will tell.
What are your thoughts on KU?
Experience the diversity & versatility of Morgan Mandel. Romantic Comedies: Her Handyman & its sequel, A Perfect Angel, or the standalone reality show romance: Girl of My Dreams. Thriller: Forever Young: Blessing or Curse. & its Collection Sequel: the Blessing or Curse Collection. Romantic suspense: Killer Career. Mystery: Two Wrongs. Twitter:@MorganMandel Websites: Morgan Mandel.Com & Morgan Does Chick Lit.Com.