Before doing so, however, you do want to think about two things: 1) how you will brand yourself and 2) who you are trying to reach because without knowing these two things, developing PR and advertising activities won’t connect with your career goals and with those (your audience) who will help your career grow.
PR image by Stuart Miles at FreeDigitalPhotos.net
Let’s build a relationship for the long haul.
PR often has a long-term goal in mind. You are attempting to build a relationship with your public so that they become loyal to you, so that they begin to trust you. In building that long-term relationship and the loyalty and trust, your public ultimately comes on board to buy your product, support your causes, etc.
Once you know how you’re trying to pitch yourself as a writer and you know who you’re trying to pitch to (your audience), there are several activities you can pursue to build your audience and strengthen your relationship with that audience.
Some of those activities include
- building and developing a Website, a blog, and a social media presence;
- creating a strong media kit with information that caters to both your fans and the media (contact info, full bio, headshots, upcoming appearances, product info, endorsements [for you and for your product], and goodies for your fans);
- writing strong press releases detailing news related to your writing career (news and feature releases);
- seeking reviews and press for your work;
- finding causes and topics and trends in your work that can be repackaged into articles that build awareness of your work to your audience;
- having giveaways;
- building relationships with other authors and pursuing guest blogging experiences; and
- developing book tours both online and offline.
Activities such as these will define who you are and give both the media and potential fans the ability to learn about you, your work, and decide whether they want to hop on your train and build a long-lasting relationship with you.
Tomorrow, I'll be back to talk about advertising!
What PR activities have been successful in your writing career? Share them below!
|Shon Bacon is an author, editor, and educator, whose biggest joys are writing and helping others develop their craft. She has published both creatively and academically and interviews women writers on her popular blog ChickLitGurrl: high on LATTES & WRITING. You can learn more about Shon's writings at her author website, and you can get information about her editorial services at CLG Entertainment.|