A common question on author loops is how best to approach newspapers when you have an event coming up or news of a release or award. While a lot of promoting is now done on the Internet, there are still times that an author has a need to contact a print newspaper.
Tomorrow we will have a guest to pass on some valuable tips for getting attention in local newspapers. Sunny Frazier has considerable experience on both sides of this promotional coin, both receiving and sending press releases. She has worked for newspapers and handled PR for libraries and her local Sisters In Crime chapter.
The second post from Sunny will be a sample press release.
In addition to the tips that Sunny will offer tomorrow, I want to offer something that has worked well for me in regard to press releases. For the small town papers I send a press release that is basically the story. I also include a headshot, picture of my cover, and a one-page sheet of info about me and the book. When I had my book launch and donated some of the proceeds to local charities, that was the lead, and I got a lot of press in several small-town papers.
Tune in tomorrow for more tips from Sunny.
Maryann Miller is the Managing Editor of WinnsboroToday.com, an online community magazine, and a reviewer for Bloggernews.net and ForeWord Magazine. Her latest books are One Small Victory and Play it Again, Sam. Visit her Web site for information about her books and her editing services. If you have a good book, she can help you make it better. When she is not working, Maryann loves to play "farmer" on her little ranch in the beautiful Piney Woods of East Texas.