Marketing Maven Kristin Lamb has written several good posts about this subject. She writes the following in her blog:
Marketing, Social Media & Book Signings--Why NONE of These Directly Impact Book Sales
"In The Digital Age, we seem to find a lot of extremes. Either articles or blogs ranting how social media doesn’t sell books, it’s too hard, there are too many rules, whiiiiiiinnnnne. These folks might write books, maybe even great books, but I suppose they think readers will find them using telepathy.
Or, there are those who worship the Oracle of Automation and the Lord of Algorithms. Instead of writing
Thus, I am here to bring some balance to The Force.
Social Media Was NEVER About Selling Books Directly—Who KNEW?
I’ve been saying this for about ten years, because the idea of using social circles for sales is NOT new. About ten years ago, I recognized that social media would soon be a vital tool for writers to be able to create a brand and a platform before the book was even finished. This would shift the power away from sole control of Big Publishing and give writers more freedom. But, I knew social media could not be used for direct sales successfully."
How? To read the rest of her blog, go to Kristen Lamb's Blog.
|Shared by Heidi M. Thomas. A native Montanan, Heidi now lives in North-central Arizona where she blogs, teaches writing, and edits. Her first novel, Cowgirl Dreams, is based on her grandmother, and the sequel, Follow the Dream, won the national WILLA Award. The next book in the series, Dare to Dream, and a non-fiction book Cowgirl Up! A History of Rodeo Women, have just been released. Heidi has a degree in journalism and a certificate in fiction writing.|