To that end, I concentrate on my group blogs more often, instead of my personal one, except when I have a special book promotion.
At my group resource blog, Book Beat Babes, for my day, I often invite other authors to share posts containing information or observations about the publishing industry, or writing in general.
|Book Beat Babes|
Before a post runs, I include the guest's name and something about that person in my preview column to the right.
In the post for that guest, I start with a small introduction at the beginning about the guest, and follow that with my name in a smaller font. That way, I'm not trying to steal the stage from the guest, yet also show that I had something to do with that guest being there.
On the guest's day, I tweet, I Google Plus, I put the link on my timeline and in author groups on Facebook that are related to the guest's writing genre. I also mention the guest's appearance on various loops, and include a link to the post.
I make sure to leave a comment on the blog welcoming my guest, and send an email to the guest with the permalink.
That's what I do. Now, here's what I expect a guest to do:
- The obvious, which some seem to miss - Send me an email with everything I've asked for, with enough lead time for me to set it up without rushing. Don't send me a link to get your pictures. Send the jpegs themselves. Make things as easy for me as possible.
- On the day of the post, respond to comments. Now, some guests have day jobs, and can't respond right away, but catching up later in the day is perfectly acceptable. Also, stop by the next day to catch the stragglers who didn't find out about the post the first day.
- Spread the word about the post. At times I get a guest who seems to look on me as a personal publicity machine. Guest blogging is a two-way street. I don't get paid for hosting, and should not be the only one drawing attention to a guest's blog. It's also perfectly acceptable to, in addition to spreading the word about the post on the day of, to also use the permalink to draw attention to your blog at a later date.
- Clicking to follow the blog on Google is also a nice gesture to show appreciation.
Now, as far as whether or not my hosting produces any sales results for me, it's hard to say. However, I like to think I'm spreading goodwill and am more respected in the industry by helping others.
Have I missed anything? What are your thoughts?
Experience the diversity & versatility of Morgan Mandel. For romantic comedy: Her Handyman & Girl of My Dreams. Thriller: Forever Young: Blessing or Curse. Short Stories Sequel: the Blessing or Curse Collection. Romantic suspense: Killer Career. Mystery: Two Wrongs. Twitter:@MorganMandel Websites: Morgan Mandel.Com & Chick Lit Faves