Interested in raising money for your next self-publishing or under-funded traditional publishing project? You should definitely look into using the new sites such as Kickstarter and Indiegogo that allow you to raise money from potential readers. However, contrary to popular belief, you can't just throw a page up on a crowdfunding platform and watch the funds roll in. There are several reasons that having an established network of bloggers will help your project succeed.
They’ll Let You Guest Post
If you’re going to do a crowdfunding project, you have to get ready to write. A lot! Sure, as an author you know what it’s like to chain yourself to the keyboard, but you’ll most likely have to put your own literary endeavors aside as you promote yourself with guest posts across the blogosphere. Before you launch your project, you’ll want to make sure that you have a collection of unique ideas that you can write up for the bloggers on your list. New takes on the art of writing are always a good bet, as are discussions about your own practices, insights into industries related to your work, glimpses into your story and the lives of your characters, and other related topics.
They'll Write About You
Guest posts are great, but the number of posts you can write will, at some point, be limited by the amount of time you have to dedicate to the cause. If you can tell a compelling enough story that your blogging friends actually offer to do write-ups about you, you’ll exponentially increase the amount of exposure you can get.
They'll Share Your Stuff
Bloggers are almost always adept at using social networks to their benefit. For one reason or another, receiving a write up or penning a guest post might not be in the cards in some cases. However, if you ask nicely, bloggers in your network will be more than happy to give your project some social love. A few mentions and links can make a make a huge difference in the spread of your project’s exposure.
They'll Help You Find Helpers
The most successful projects on Kickstarter aren’t solo ventures. The more people you can add to your team, the better you’re likely to do. Chances are good that you’re not an expert in every possible field related to your project – shooting a promo video, creating awesome cover art, editing your work, promoting, formatting, etc. Bloggers are good at making connections, and they’ll likely have a host of recommendations to share with you.
They'll Fund You
The truth about crowdfunding is that a majority of your backers will likely be in your network. Often, people will stay on the sidelines and watch which way the project goes, but the people who are close to you will jump in without needing extra reason. Everyone has different reasons for getting involved with a crowdfunded project, from wanting to see new art take shape to wanting to repay you for favors you might have done in the past, so accept backers with gratitude, but don’t get upset if certain individuals choose not to give.
So, there you have it. Yet another reason to build your blog network before you launch your book with a crowdfunding project.
|Emma Larkins, a freelance writer, recently embraced the bright lights of NYC. She’s running a Kickstarter to publish her first science fiction novel, Mechalarum, and using her learning to help Knodes develop products in the crowdfunding space. Check out her website or follow her on Twitter.|