There are similarities and differences with respect to writing for a blog tour and writing a book. In this article I will examine four aspects of writing and how they apply similarly or dissimilarly to writing tour posts and books. 1. Planning the Content. Tour stops are like chapters in a book. A book with chapter after chapter of the same content would be pretty boring, would it not? After two or three chapters, you would put the book down and figure the author was going nowhere with this story. Same with a virtual tour. Each chapter should have its own story within the larger story. At the same time the whole story and all its chapters should be cohesive. One stop should lead you with interest to the next. Nothing is worse than a month-long dirge of same old same old “Interview with the Author,” or “Meet the Author” posts. I’m sorry, but I don’t need to read for the umpteenth time what your favorite color is or what your five pets’ names are. Maybe give me that information in ONE of...