Writing is a solitary profession. With the exception of a few remarkable people who work in writing teams, few people can conceive of an idea, draft it, and then edit and revise to create a finished project. This much is obvious. But what about when that initial stage is over and your book is out there in the world? For those of us who are self-published especially, once you click “publish,” approaching a writing career as a solitary endeavor might not be the best plan of action. Only one person can bring a book into the world, but sometimes it takes a little help to get it to soar. This is where publicists and author assistants come in mighty handy. You hear about a lot of the big names having assistants, but the truth is, even someone who is just starting out or who is building an indie career can use the professional help of someone whose job it is to build up the work you’ve already done. Working with a publicist has been one of the best professional decisions I’ve ever made....