Names are important. We spend a lot of time and energy naming our pets, our children, our books, even our properties. So when I first thought of creating a little press to publish my own books, I wanted a clever brand that would really communicate what my writing was about. I started using Hotbutton Press in emails and on a blog ten years ago. Now I'm ready to take that a step further with a website, business registration, tax forms, etc. Easy peasy, right? Wrong. I'm a little hot under the collar. Someone else beat me to it and there is another Hotbutton Press already. Dang. So now I have to come up with Plan B. What about Red Button Press? Red is my favorite color. A search brings up all kinds of Do Not Press the Red Button links. Too weird to consider. Sigh. How about Red Queen Press since I'm affectionately dubbed the queen around here? Already taken again . Red House Press? Gone too. I just want Hotbutton Press! Hubbo suggests it's just a darli