While editing, yes, be the "editor," but also be the "reader." What do you, as reader, think of the story? When I teach Writing for the Media, I talk a lot about audience. It's the first thing we talk about at the start of the semester, and as we move through our writing projects - traditional news stories, features, radio and TV commercial scripts, and mini advertising and public relations campaigns - I sprinkle audience across each project. From the pre-writing, research, legwork phases of their projects to the revising and editing, the students keep their focus on audience. Like I tell my students, we live in a fast-paced, technological society, and readers can go to any number of outlets - offline and online - to receive information. What are you going to do to make sure readers are reading you? If the students aren't focused on their readers, those readers will definitely not be focused on them. Image by marin from FreeDigitalPhotos.net Fict...