When I started using a professional email service, I decided to use Vertical Response. Frankly, my decision was made because I got a newsletter from Michael Connelly, and he was using VR. I haven't used any other service, so I'm sharing what my experiences have been with a sample size of one. Things to consider when choosing an email service: 1. Cost. Vertical Response has a "pay as you go" option which is perfect for someone like me, who has a relatively small number of subscribers and sends 4 newsletters a year. 2. Ease of use. It's nice to have some basic templates. It's also nice when you can modify them, and even nicer when there's someone at the other end to help you out. I found all of these options very user-friendly. I can copy and paste from Word, create links, and add images. If you have a blog or website you maintain, you've got more than the skills you need. 3. List maintenance. VR lets me create as many mailing lists as I wan...