Most independent authors recognize that promoting our novels is a crucial factor in our success. The Kindle Vella platform for serials is no exception. However, I’ve found that it presents a few challenges for novelists as we venture into this new format. How do we find new readers or encourage established fans to try serials? How do we promote episodes? The approaches are varied, so I’ll discuss what I’ve done and some of the efforts I’ve seen from other KV authors. Consistency with images and colors helps with branding, right? I repeat them across a variety of platforms. Twitter allows hashtags for retweeting groups, targeting followers, and reaching people who enjoy serials and romance. Facebook pages/groups allow interacting with readers/writers already familiar with Kindle Vella, updating friends and previous followers, and sharing excerpts. I put links on Twitter to an excerpt on my website and add Kindle Vella links in my newsletter. My first project’s promoting has focused on (...