Welcome back, Elizabeth Spann Craig with Part 2. ~~~ ~~~~~~~~~~~~~~~~~~~~ You’re fortunate enough to get some good reviews from top industry reviewers, or book review blogs. You’ve got the long snip (“Jane Doe has once again proven she’s a master of English literature. This is an extraordinary book that will be loved and pondered for generations.”) You’ve got a tiny snip (“An extraordinary book,” or “This…book will be loved…for generations.”) You’ve got the perfect, glowing snippets—now what? Tweet and Facebook it. Wow! Kirkus calls An Introduction to Boll Weevils "An extraordinary book"! Put it on bookmarks . Bookmarks are especially handy to put in your promo mailings to libraries. Bookstores may sell bookmarks of their own. Put it on postcards. A pithy review snip may help influence a bookstore or library when they’re considering purchasing your novel. Put it on your tag line. Might want to make it a short snip, otherwise it could seem over the top. Put them in your on-...

Today we welcome guest blogger, Elizabeth Spann Craig. First, a bit about her latest mystery novel, and then her advice about blog book tours and the reviews an author might expect. ~~~~ No one in Bradley, North Carolina, is exactly crying into their sweet tea over the murder of Parke Stockard. Certainly not retired schoolteacher Myrtle Clover. Upon discovering the corpse, Myrtle is struck—not with grief, but a brilliant idea! Solving the murder would prove to everyone—especially her son, Red, the police chief—that this eighty-something-year-old is still as sharp as a tack. Heck, going from crosswords to crime investigations isn't such a stretch. The old biddies of Bradley can waste away in blissful stagnation, but Myrtle's not ready to be put out to pasture just yet. The victim, a pretty but pushy town developer, had deep pockets and few friends. Myrtle can't throw one of her gaudy garden gnomes without hitting a potential suspect. Even when another murder takes place, pr...