tag:blogger.com,1999:blog-5704943052235281766.post857135234722921979..comments2024-03-29T03:30:18.368-06:00Comments on Blood-Red Pencil: Countdown to a Book 16: Ten Book Launch ConsiderationsDanihttp://www.blogger.com/profile/14471919576687777886noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-5704943052235281766.post-14380798281023525802014-01-04T07:21:20.201-07:002014-01-04T07:21:20.201-07:00I look forward to the day when you'll need it,...I look forward to the day when you'll need it, Dianna!Kathryn Crafthttps://www.blogger.com/profile/08371458857187160425noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-18213477618732048492014-01-04T07:18:45.926-07:002014-01-04T07:18:45.926-07:00Thank you for a thoughtful, information-packed col...Thank you for a thoughtful, information-packed column. I’ll tuck it away for the future. Dianna Sinovichttps://www.blogger.com/profile/06980744043786633619noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-30494403029057313112014-01-03T19:37:19.599-07:002014-01-03T19:37:19.599-07:00Interesting perspective, Terry. The bloating of th...Interesting perspective, Terry. The bloating of the typical social media channels—and even blog tours—is making it harder on everyone. I was just talking with Author Buzz founder M.J. Rose, who said that the old standard in marketing that you needed to see a product three times for it to register is now defunct. Thanks to social media, the average American now sees such an onslaught of images each day that the number of suggested exposures is up to...20! Most authors can't afford that, time-wise or money-wise.Kathryn Crafthttps://www.blogger.com/profile/08371458857187160425noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-67150535786281220972014-01-03T19:31:47.693-07:002014-01-03T19:31:47.693-07:00Since I moved so much deeper into indie publishing...Since I moved so much deeper into indie publishing and e-books, finding that 'discoverability' can be daunting. For my last few books, I've cut way back on promotion and found that it's getting something else to sell out there that drives sales across the spectrum. Right now, it's audio books, and finding that market to tap has been elusive.<br /><br />I'm still going to conferences, and prefer the sort where I can give craft workshops. My income comes from e-books, and I have print books out there more as a courtesy to those few people (among my readers) who want print. Of course, had I been with a publisher with a more aggressive marketing platform and better distribution, this might all be different.<br />Terry Odellhttps://www.blogger.com/profile/11610682530545306687noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-12530674809908303552014-01-03T13:48:35.873-07:002014-01-03T13:48:35.873-07:00Thanks for stopping in, Kathy. I'm mont sure a...Thanks for stopping in, Kathy. I'm mont sure anyone really knows what works—everyone takes a scattershot approach and hopes that something sticks. I was just trying to find a way to identify, with my limited time and resources, what I could justify doing—and let the rest go.Kathryn Crafthttps://www.blogger.com/profile/08371458857187160425noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-60439754516498108882014-01-03T13:44:37.520-07:002014-01-03T13:44:37.520-07:00Always nice to see what works and what doesn't...Always nice to see what works and what doesn't. And sometimes I get so caught up in the marketing/promo aspect I don't make time to work on that next book. Kathy Ottenhttps://www.blogger.com/profile/17996558118761118634noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-2615763577249437432014-01-03T11:37:13.157-07:002014-01-03T11:37:13.157-07:00Morgan your last comment reminds me of a mother I ...Morgan your last comment reminds me of a mother I know whose second child came along ten years later. Safety features on baby equipment had changed, advice about sleeping on front or back—she said she had to read up to learn how to be a good mom again!Kathryn Crafthttps://www.blogger.com/profile/08371458857187160425noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-85369333786639931322014-01-03T11:13:13.422-07:002014-01-03T11:13:13.422-07:00Great suggestions, especially for newbies who are ...Great suggestions, especially for newbies who are lost in the shuffle, trying to figure out what to do next! Also for oldies like me, who've forgotten half of what to do!<br /><br />Morgan MandelMorgan Mandelhttps://www.blogger.com/profile/10118929301591850918noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-75783954950601733522014-01-03T10:31:26.382-07:002014-01-03T10:31:26.382-07:00Love the book-pooling idea! Atria has a program in...Love the book-pooling idea! Atria has a program in which they do a gang bus tour for select authors. I think that sounds fun!Kathryn Crafthttps://www.blogger.com/profile/08371458857187160425noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-8311307731126788562014-01-03T10:23:29.603-07:002014-01-03T10:23:29.603-07:00Well, since I've taught authors how to plan bl...Well, since I've taught authors how to plan blog book tours for six years, that certainly resonates with me. Any method that conserves carbon energy, for that matter. I've always thought it odd that staunch environmentalists go on book signings around the world. I think "face time" is a great way to connect with readers, but regional signings probably make the most sense. Book-pooling might be a good idea too. Authors planning trips and signings together, especially over greater distances.Danihttps://www.blogger.com/profile/14471919576687777886noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-49965681875143703822014-01-03T09:31:42.236-07:002014-01-03T09:31:42.236-07:00Didn't he climb to the top on location, locati...Didn't he climb to the top on location, location, location as well? Reminds me: if you see a friend's book at a store, turn it face out!Kathryn Crafthttps://www.blogger.com/profile/08371458857187160425noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-79699475041554616462014-01-03T09:12:41.505-07:002014-01-03T09:12:41.505-07:00Why thank you, Linda. If you have written a book f...Why thank you, Linda. If you have written a book from your heart there must be something you are willing to do to ease its way into the world, right? Whether self or traditionally published, no one will love your book more than you do, and love is a powerful motivator.Kathryn Crafthttps://www.blogger.com/profile/08371458857187160425noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-83232473753271248142014-01-03T08:27:40.033-07:002014-01-03T08:27:40.033-07:00Thanks Larry! It's been so long coming I can i...Thanks Larry! It's been so long coming I can imagine readers thinking, "What? Wasn't that published already?" Lol.Kathryn Crafthttps://www.blogger.com/profile/08371458857187160425noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-43079523706228731342014-01-03T08:15:18.544-07:002014-01-03T08:15:18.544-07:00All I know about promotion is what Ray Kroc (of Mc...All I know about promotion is what Ray Kroc (of McDonald's fame) taught me: Early to bed, early to rise, advertise, advertise, advertise.Christopher Hudsonhttps://www.blogger.com/profile/03667548312923348614noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-46362010338846560232014-01-03T08:12:56.201-07:002014-01-03T08:12:56.201-07:00Promotion and marketing — these are the millstones...Promotion and marketing — these are the millstones around the necks of so many writers as they plunge into the dark sea of book distribution. Sales, sales, sales…that's what it's all about; yet, generating those sales can be the lifeboat that's just out of reach as they flounder in the storm-driven waves that threaten to drown them in the ocean of books that already overwhelms readers looking for that special catch to feed their literary appetites. <br /><br />Today's careful consideration of time, money, and gain throw a life preserver to those who are swimming against the current, helping them to stay afloat as they travel the choppy waters in search of a berth in the bay of book sales. This series of articles that takes us with you on your wonderful adventure through often uncharted waters to berth your book has been an invaluable gift, whether a writer is traditionally or self-published. The treasure of information and details you've shared that may shorten others' journeys and keep them off the hidden rocks in shallow channels and deceptive ports cannot be overestimated. Thank you, Kathryn. <br /><br />I'm recommending today's article and others in this information-filled series to the writers I know and to those who come to me for editing services.Linda Lanehttps://www.blogger.com/profile/16056682992943171805noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-88638704641649946922014-01-03T07:38:11.615-07:002014-01-03T07:38:11.615-07:00Good luck with your launch, Kathryn!Good luck with your launch, Kathryn!Larry Constantine (Lior Samson)http://amazon.com/author/liorsamson/noreply@blogger.com