tag:blogger.com,1999:blog-5704943052235281766.post2519561837373158373..comments2024-03-28T10:41:26.999-06:00Comments on Blood-Red Pencil: Notes from a DIY Book LaunchDanihttp://www.blogger.com/profile/14471919576687777886noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-5704943052235281766.post-87043894048574744682014-11-06T04:31:01.576-07:002014-11-06T04:31:01.576-07:00I had a clipboard with sheets of paper for any pur...I had a clipboard with sheets of paper for any purpose, but mostly for the person buying to write down the name they wanted me to sign the book to. Came in handy.<br /><br />And, school talks... now there's another post.Elle Carter Nealhttps://www.blogger.com/profile/02266309723919011181noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-46994949373986783062014-11-06T04:27:11.449-07:002014-11-06T04:27:11.449-07:00Yes, husbands, wives, partners, and friends should...Yes, husbands, wives, partners, and friends should definitely be bribed--I mean hired--as event staff :-)<br /><br />I wish I'd tossed my phone to someone sooner and encouraged photos with more people. Good thing is there's always next time.Elle Carter Nealhttps://www.blogger.com/profile/02266309723919011181noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-27418164904721869172014-11-02T03:59:31.769-07:002014-11-02T03:59:31.769-07:00I did everything myself and I am not a "sprin...I did everything myself and I am not a "spring chicken." It was tiring, but well worth it. The joy and excitement I saw in the eyes of the children (and sometimes even the parents) when they got to meet me - "a real author," and have a signed book was something I will never forget.<br /><br />I was told I did such a good job of contacting everyone and thing I could think of to let them know that I was having a book signing(s), that one location thanked me for the new clientele I introduced her to!<br /><br />I also had candies for the kids and bookmark handouts. The more you give, the more you get.<br /><br />At each book signing, I had a notebook where I printed the name of the child who the book was signed for, along with the name of the parent and email address. I did this for two reasons: 1) Having the name in front of me, there was less chance of writing it wrong when I autographed a copy. 2) At a later date, I sent an email thanking the parents for bringing in their children and for purchasing books. I found with the later, that some parents continued to follow me through my blog and some forwarded my info to others who eventually purchased the book as well.<br /><br />I enjoyed visiting schools and reading my book, The Big Bad Rain Monster. I also enjoyed discussing how I did it all myself to children of an older age interested in the same. This also brought more success for book signings.<br /><br />To do it over again, I think I would haul in helpers specifically in the area of going into stores, churches and other locations to leave flyers announcing the book launch/signing.<br /><br /><br /><br />JeralynWriteshttps://www.blogger.com/profile/15142733329607612659noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-5105464742302901952014-10-26T13:29:22.142-06:002014-10-26T13:29:22.142-06:00I am several things: professional marketeer, intro...I am several things: professional marketeer, introvert masquerading as an extrovert, and major nudge. I did my own book launch. I asked my local library, which doubles as a wonderful community center. The Friends of the Library offered snacks; I had a cake decorated with my book title and my name on it. Yes, I took pics which I posted on FB. My husband took care of the money who I could sign/hug/laugh/joke with those who came. One of my best buds wrenched the camera out of my hands (what was I thinking? Selfies?). Things went smoothly at the physical launch. Then, it was off and running with my social media connections.<br /><br />Yes, it took pre-thinking and a lot of moxie to pull everything off. With book 2 in my Mad Max series coming out in June 2015, I'll be doing a lot of marketing of the current book to keep interest. Hope it all works.Betsy Ashtonhttps://www.blogger.com/profile/06871010122475160477noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-83186793320804892432014-10-24T21:44:31.607-06:002014-10-24T21:44:31.607-06:00I should jump in and mention the BBT Cafe on Faceb...I should jump in and mention the BBT Cafe on Facebook for online publicity events - a lot of these people are very well trained in social media and blog book tours, and will help you for free in exchange for the same help in return. Team works pretty well if you know the right people.Danihttps://www.blogger.com/profile/14471919576687777886noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-5960294173254624862014-10-24T18:15:52.355-06:002014-10-24T18:15:52.355-06:00I think being able to train someone to handle the ...I think being able to train someone to handle the tasks you don't have time for is really worthwhile. It sounds like your publicist was more of a "coach" than anything else. Sounds like a blog post, Kim - what were all the things she told you to do and did her suggestions/commands work?Elle Carter Nealhttps://www.blogger.com/profile/02266309723919011181noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-38969503954357325352014-10-24T18:12:21.878-06:002014-10-24T18:12:21.878-06:00I know what you mean, Polly. It was my friends who...I know what you mean, Polly. It was my friends who urged me to do something to celebrate and one in particular who was not going to let me get away with not having a book launch in some form. This time, I used Facebook and invited everyone local to me whom I actually had met in real life. So no strangers. Next time round I will go even more intimate and invite just my close friends and make it more of a thank you party for my cheering squad. Because that's what it turned into, and I really liked it that way. And then I can hold it at my house and keep things even simpler.Elle Carter Nealhttps://www.blogger.com/profile/02266309723919011181noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-62411023270139115362014-10-24T18:07:56.242-06:002014-10-24T18:07:56.242-06:00Good idea. It should really be detailed in writing...Good idea. It should really be detailed in writing what is expected, especially if you're going to part with hard-earned cash for the service.Elle Carter Nealhttps://www.blogger.com/profile/02266309723919011181noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-16559895710373060422014-10-24T18:06:06.483-06:002014-10-24T18:06:06.483-06:00With a strong co-ordinator, and plenty of notice, ...With a strong co-ordinator, and plenty of notice, a group event would work really well.Elle Carter Nealhttps://www.blogger.com/profile/02266309723919011181noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-74456213307977409292014-10-24T18:04:50.433-06:002014-10-24T18:04:50.433-06:00LOL, yes. I think it could work with an older teen...LOL, yes. I think it could work with an older teen who is not your own child. It could look really great on a resume for a kid who is starting to think about work or part-time work. But, yes, as Dani mentioned, it is probably best to spell out exactly what you expect them to do.Elle Carter Nealhttps://www.blogger.com/profile/02266309723919011181noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-7246707688061655402014-10-24T11:34:03.861-06:002014-10-24T11:34:03.861-06:00I hired a publicist for my first book, but mostly ...I hired a publicist for my first book, but mostly what she did was tell me what I needed to do (lots). Since then I work with a VAA (Virtual Author's Assistant) who does much of the marketing work that my publicist once told me to do. Kim Pearsonhttp://www.kimpearson.menoreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-198462979764341722014-10-24T11:33:54.790-06:002014-10-24T11:33:54.790-06:00The idea of having an actual launch makes me sweat...The idea of having an actual launch makes me sweat. After 7 books, having a launch now seems a bit after the fact. Where would I have it? Who would I invite. Though my family supports my writing, no one has read any of my books since the beginning, when I forced them to. I'm glad you had a successful one, Elle. Made all that hard work and angst worth it. Me? I think I'll just remain anonymous.Polly Iyerhttps://www.blogger.com/profile/05729656119287702191noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-43669723499626421192014-10-24T10:25:02.359-06:002014-10-24T10:25:02.359-06:00Great photos Elle - and the comments about publici...Great photos Elle - and the comments about publicists, stylists, etc. make me think we need separate posts about that, because who actually knows what that means - and the different levels available. We could tie that into building "street teams" using slaves... er, I mean, teens. Right?Danihttps://www.blogger.com/profile/14471919576687777886noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-39885555352648515192014-10-24T08:33:44.940-06:002014-10-24T08:33:44.940-06:00Ah, another challenge. Love your suggestions, Elle...Ah, another challenge. Love your suggestions, Elle. Also acknowledge the reality of Diana's observations. In fact, I am particularly drawn to the idea of a group event. This might be especially doable in a town/city/area that supports writers, artists, musicians, etc. Great post, Elle. :-)Linda Lanehttps://www.blogger.com/profile/16056682992943171805noreply@blogger.comtag:blogger.com,1999:blog-5704943052235281766.post-28497490607625256472014-10-24T07:01:36.610-06:002014-10-24T07:01:36.610-06:00I kept waiting for all these helpful publicist/ass...I kept waiting for all these helpful publicist/assistant elves to materialize like magic. It hasn't happened. I thought my teen children would be excellent publicists (they weren't). A publicist is probably the one expense that would be worth paying for. It is a special skill set. While Amazon does an amazing job of recommending your books for you and selling them all over the world, it does not negate the need to promote them yourself. I've always thought group events would be fun: getting writing friends together to sign and go to literary festivals, etc. It's harder to herd writers than one might think.Diana Hurwitzhttps://www.blogger.com/profile/18216220574149672733noreply@blogger.com