Sometimes, books die.
They die because authors fail to promote them properly, or they don’t promote them long enough for the books to gain traction, and ultimately, more sales. Sometimes, they die because they are not the next book. As authors move on to their next story and the promotion behind that book before, during, and after publication, they may think their older works can do well on their own.
And that’s not true.
If you have older works, perform a promotional inventory. Brainstorm two questions: 1) what have you done in the past to promote older works? and 2) what can you do NOW to re-introduce these books to new readers?
Books don't die. There is always a new reader to introduce them to.
How do you continue to resurrect your older works to new readers?
Writing in 140 is my attempt to say something somewhat relevant about writing in 140 words or less.
|Creative Passionista Shon Bacon is an author, editor, and educator whose biggest joys are writing and helping others develop their craft. She has published both creatively and academically and interviews women writers on her popular blog ChickLitGurrl: high on LATTES & WRITING. You can learn more about Shon's writings at her author website, and you can get information about her editorial services at CLG Entertainment.|