1. Food and books. It seems like a good idea at the time to treat one’s guests to yummy cake... Luckily I have two small children, so, as par for the course, I grabbed a packet of wet wipes as I dashed out the door – and placed it on the table beside the books for cleaning any sticky fingers.
2. Crack open as many of your sale copies of your book as you have time for, and check that there is nothing obviously amiss. I had a book with two folded pages, with the print broken across the fold line - embarrassing when someone picked it up for a browse and pointed it out.
3. Hire a “publicist”. If you own a teenager (or can borrow one), this is a perfect job for them.
I’d had in mind that I would take some photos with my phone and upload them to my Facebook Page when things got a bit quiet, so I could run a virtual launch at the same time, but the quiet part didn’t happen. I also didn’t work up the nerve to ask someone to take photos of me until the end.
Instead, have someone who knows their way around a phone and social media running around taking snaps and tweeting or Facebooking on your behalf (but not pretending to be you, of course – Facebook Pages can have multiple contributors, so simply add your “publicist” and select an appropriate role).
If you do a reading, have your
4. Hire a “stylist”. Again, a great role for a bored teen (as long as they don’t have it in for you). This job involves a quick check that you don’t have spinach in your teeth before a photo/video session, that your hair (piece?) is in place, clothing and jewellery straightened, etc.
5. Hire a “PA” (who could double as your “stylist” if you’re running out of victims to rope in). This job involves bringing you water, lip balm, pens for signing, or your phone if you have a call or a message. Perhaps even making a note of numbers of copies sold, and replacing the books on display as they sell.
6. Keep it simple (unless you have all these people, plus an event co-ordinator and crew, available to run around for you).
My car broke down yesterday, so I planned my worst-case-scenario on having to walk to the location with books and cake in a back-pack, carrying a two-year-old. Luckily I didn’t have to do that, but, after that, everything extra was a nice bonus rather than a necessity. Simple equals less stress.
What about you? Have you stage-managed your own book launch, or do you have a publisher who organised your launch for you? What went wrong, or right, on the day?
|Elle Carter Neal is the author of Madison Lane and the Wand of Rasputin, a science-fantasy for tweens and teens. She blogs about the craft of writing at HearWriteNow.com|