The launch of my third novel in the “Dreams” series—Dare to Dream—is today, and I am embarking on a two-week-long blog tour.
I did a blog tour when my first book came out in 2008. Then, I did my due diligence and searched for blogs that would fit either the writing/book theme or the cowgirl theme. I followed them, commented, and got “acquainted” with the bloggers for several weeks or months before I asked them to host me.
This time, after I announced the launch date of my book, I had enough invitations to blog that I have extended my planned one-week tour to two weeks (with a week off in between).
Are blog tours becoming just another one of those things that inundate our social media friends? I wonder. An author friend, C.M. Mayo, writes, “One of the most marked changes since the mid-2000s is the increasing importance of guest-blogs for helping a book find its readers.” I’m hoping she is right.
Although blog tours are time-consuming, with contacting bloggers, scheduling, and writing posts or answering interview questions, they are still much easier and less expensive than doing a “reality” tour. But do they sell books?
Social Media Maven Kristen Lamb says it’s all about connecting with others. She says in her book, Rise of the Machines, that blogging should be “high-concept”—universal and giving the audience something to contribute and/or take away. She also lists bad blogging ideas: author interviews, articles about writing, and book reviews. I do have a couple of author interviews scheduled on my blog tour and one article about using family history in fiction. It will be interesting to see which blogs will draw the most readers and/or comments.
How do you feel about blog book tours and how to go about them? What has worked or not worked for you?
|A native Montanan, Heidi M. Thomas now lives in North-central Arizona where she blogs, teaches writing, and edits. Her first novel, Cowgirl Dreams, is based on her grandmother, and the sequel, Follow the Dream, won the national WILLA Award. The next book in the series, Dare to Dream, has just been released. Heidi has a degree in journalism and a certificate in fiction writing.|