Friday, August 30, 2013
What's in a Name?
I'm a little hot under the collar. Someone else beat me to it and there is another Hotbutton Press already.
So now I have to come up with Plan B.
What about Red Button Press? Red is my favorite color. A search brings up all kinds of Do Not Press the Red Button links. Too weird to consider.
How about Red Queen Press since I'm affectionately dubbed the queen around here? Already taken again.
Red House Press? Gone too.
I just want Hotbutton Press! Hubbo suggests it's just a darling and I should get over it. Maybe he's right.
But that still leaves me without a name I can personally relate to - something that properly reflects not only the books I'd like to self-publish, but all the non-fiction how-to and articles that I really love to write, and even some writing contests to engage other writers.
Who knew something this basic would end up being such a challenge?
I think it's important to get it right because branding is such a big deal in marketing today. It's too easy to confuse the public if you don't communicate clearly what you're about. I mean, it's not just a name - it's how the world will recognize you in real life and on all the social networks like Facebook and Twitter.
How would you approach this? Have you created your own self-publishing entity? How did you choose the name? Did you search online to make sure the name wasn't taken already? Would you do anything differently if you had it to do over? Please do leave a comment!