Do you have a newsletter you regularly email to a mailing list of fans you've gathered? If not, the best way to develop one is by subscribing to a few and analyzing what you do and don't like about them. One of my favorites is the long-running All About Thyme e-letter written by Susan Wittig Albert. It's billed as a "weekly calendar of times and seasonings" and it celebrates "the mysteries, magic, and myths of herbs". Anyone who reads Susan's China Bayles Herbal Mysteries will appreciate the "added content" of a weekly e-letter that shares all kinds of information related to herbalism. Here's a snip of the top portion of a recent edition:
|Click to enlarge|
|Click to enlarge|
There are lots of live links leading to additional sites and added reading. Promotional information about the author's books are relegated to sidebars with clickable links to their respective websites. The reader can also open the newsletter in a browser. You can do that now to see the entire page in one piece by clicking here.
Not all author newsletters are this comprehensive, nor do they offer the reader the astounding amount of additional research and interesting information. That's exactly why this one has tens of thousands of subscribers. Your author newsletter can, too, if you plan and create it right from the ground up.
This month we'll have a few more posts about what makes for a good e-letter, and we welcome your comments about them. We'll also have a post from one of our team members, Elle Carter Neal, who quietly and behind-the-scenes, keeps this blog operating smoothly. She has just finished her first teen novel, Madison Lane and the Wand of Rasputin, and part of her marketing plan includes a mailing list and regular updates with an e-letter. She'll share with us how she plans to develop this tool.
What are your thoughts about this topic? What do you like about e-letters? What don't you like? What does it take to make you subscribe? Please share your opinions with us by leaving a comment.
Dani Greer is founding member of this blog. She spends her summer days with new writing and editing projects, waters acres of gardens, and often can be seen knitting yet another pair of socks. Visit her at News From Nowhere, Facebook, and Twitter.