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Writers are often introverts. We dislike getting “out there.” Many of us are happiest (and feel safest) holed up in our snug workrooms, hunched over our laptops typing away. We are so much more impressive when we write than when we talk!
This goes double for ghostwriters. After all, the whole point of being a ghost is that you are invisible. Once in a while you may rattle a chain or two, or emit a low howl in the dead of night, but that’s about it. Despite the popular conception of what a ghost does, you must never say Boo! – it gives away your presence.
Of course, introversion is a poor marketing strategy. It doesn’t work for authors, and it won’t work for ghostwriters either. No matter how much you enjoy the background shadows, you have to get “out there” and let people look at and listen to you – and you must try to be informative, compelling, inspirational, or at the very least, nice. People simply won’t hire you otherwise. And they won’t recommend you either.
Kim Pearson is an author, ghostwriter, and owner of Primary Sources, a writing service that helps others become authors of professional and compelling books and articles. She has authored 6 books of her own, and ghostwritten more than 40 non-fiction books and memoirs. To learn more about her books or services, visit http://www.primary-sources.com/.