The two broadest and most general are:
1. Gender. Are your readers more likely to be men or women? There have been many things written about the differences in gender communication styles.
2. Age. Are your readers likely to be under thirty? Over fifty? Mid-life, seniors, Generation X, Y, or Z?
But don’t stop there. The more detailed you make the description of your ideal or most likely readers, the better you will be able to grab their attention. Here are some other categorizations you might want to ask yourself about the readers who will most likely read your book, or who you want to read your book.
- Knowledge level. Will your readers be experts, or conversant, with your subject, or are they from the general public whose knowledge is limited?
- Financial status. Are your likely readers people with money or people who are struggling with money? Money is an important factor in people’s “care abouts”.
- Education level. Are your hoped-for readers mostly college educated or not? Do they have specialized knowledge, such as medical or legal knowledge?
- Social status. Are your readers members of a particular social class or sub-culture? If so, is this status based along cultural or racial lines, or financial wherewithal?
- Geographic location. Are your readers from the Southern States or Eastern Seaboard or Great Midwest? Or even – are they mostly Americans?
- Interests. What are your readers’ hobbies and favorite pastimes? For example, a book about how to write one’s memoir would probably appeal to amateur genealogists.
- Political ideas. Are your readers right-wing conservatives or left-wing liberals or middle-of-the-road Independents?
And so on … are your readers outdoors people or couch potatoes? Engineers or artists? Romantics or realists? Intellectuals or jocks?
Kim Pearson is an author, ghostwriter, and owner of Primary Sources, a writing service that helps others become authors of professional and compelling books and articles. She has authored 6 books of her own, and ghostwritten more than 30 non-fiction books and memoirs. To learn more about her books or services, visit http://www.primary-sources.com/.