Of course, the answer is that not everyone who wants to write a book does need you. They might be able to write their book themselves, thank you very much. But it’s equally true that there are many people who’d love to be an author, but don’t think they can be, because of three main reasons:
1. They’re not a writer, or they lack confidence in their writing skills.
2. They hate to write – some would rather clean the bathroom than write.
3. They don’t have the time.
These are not empty excuses. Writing a book is hard. It does take time. Writing talent and skill do help a great deal. That is exactly why authors are given respect.
Yet just because someone is not a writer or doesn’t have time to write, doesn’t mean that their ideas, methods, systems, tips or tricks, or stories don’t deserve to be in a book.
In my experience, the number one reason people want to hire a ghostwriter is because they think they don’t have the time. Usually they are quite right. Some of them have had the idea for a book in their back of their minds for years, and may even have a couple of unfinished drafts stashed away that they’ve given up on because they found out how hard it was to write a book – and how long it took. They just didn’t have time to maintain the sustained effort it takes.
So that’s the reason most of your prospective clients will give you when they hire you to write their book. No time!
From my perspective, however, the number one reason many people need to hire ghostwriters is because many people do not write well. And although it’s not a good idea to inform your prospective clients that they’re probably a lousy writer, I do suggest that you educate them on the importance of good writing. Because this is the real reason they should hire you.
Some people don’t know that good writing is important. They think that as long as they get “something” out there, that’s what matters. Visibility is it!
Many people also don’t recognize the difference between good writing, bad writing, or ho-hum writing. This is not because they are stupid or badly intentioned. They may care passionately about their topic, and they may be able to move people when they speak because they are powerful verbal communicators, but when it comes to writing, an awful pall falls over them and renders them ineffective.
And yet they may have a wonderful story to tell. One of my personal frustrations is finding a book that has a great concept, a fire-eating story, characters that scream for attention – and a poor writer writing about them. What a waste of an idea or a story.
When an author puts something “out there,” they will be judged on it. Poor writing tells the reader that the author doesn’t know, or doesn’t care, about the quality of their communication. So the visibility the author gains by getting his or her work “out there” actually does him or her more harm than good – all it means is that now many people know they are poor writers.
The written word is one of the most powerful forces in changing the world. It has a long and distinguished history in doing just that. But bad writing never convinced anyone of anything except that the writer didn’t know what he or she was doing – or worse, didn’t care.
If you are interested in learning more about the ins and outs of ghostwriting, my online program “Living as a Ghost” covers everything I’ve learned in the twelve years I’ve been making my living this way – for only $349. Find out more at Primary-Sources.com/LearntoGhost.html.