Sunday, July 18, 2010

The Ever Project - Win a Lens

Mystery authors: Win an lens to promote your book. Enter here.

How memorable is your website or blog URL? If you need something smart and snappy, or if you’re just looking for another place to promote yourself, create a page at

The concept works by pairing an adjective (“best” is the most popular) with a keyword or short phrase and then creating a subdomain URL that is easy to remember. For example, an author with an upcoming detective novel to promote might create a page with the address

This is another way to create a profile page, resume, online business card, or book blurb that you can have at your fingertips should you have an elevator-speech opportunity. An editor might actually remember something like

The domain is owned by Squidoo and is another one of their portals. So it is a different domain and a potentially different audience, but the same account and interface as your other Squidoo lenses; nothing new to learn.
More examples of Ever pages used for promotion purposes:
Blog Book Tours by Dani Greer:
Peer Critiques by Elsa Neal:

Mystery authors: would you like to win an Ever page dedicated to your book? Enter the Blood-Red Pencil Best Mystery Ever contest.

---------------------------------------------Elsa Neal Elsa Neal owns, an online magazine for writers. You can find her on Squidoo as "daoine". Elle is based in Melbourne, Australia, and is currently learning how to raise a happy family.
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  1. Never heard of this before now. Thanks Elsa.

    Straight From Hel

  2. Some people underestimate the power of a memorable URL. This is good advice. Thank you.

  3. Helen,
    It has been flying a little under the radar. All the more reason to grab the good URLs and be ahead of the pack.

    It can be very useful. Thanks for visiting.

    Elsa Neal
    Blood-Red Pencil

  4. I already claimed - now I just need to write one. Or fill in the blanks with others until mine is done.

    Thanks for doing this, Elsa. I hope someone on my FB list jumps on this soon.



The Blood-Red Pencil is a blog focusing on editing and writing advice. Some of our contributors are editors, some are authors, and some are writing sheep. Yes, sheep.


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