One blog or many?
Helen Ginger asked: Is it good to have a blog for each book so that you can have each one topic specific? Or do you just drop the old blog and move onto the new one when the new blog comes out?A blog and/or your own website is a good starting point, but don't feel you have to limit yourself to blogging. Rather than start a blog pertaining to each book you write, create your blog around a topic, theme, or audience that you know you can write many posts about (or for) with numerous angles you can explore. So, if you write crime novels, you could build a blog around forensics and share your research on blood spatter patterns and ballistics. You can then promote each of your crime novels as you launch them, and your readers will already know from your blog posts what level of "CSI" detail they can expect and whether that is the type of book they want to buy.
On the other hand, for one book you may have done a small amount of research into developing film photographs and set up your own amateur dark room as an experiment. You might only have enough research for two or three articles and not consider yourself enough of an expert in photography to justify a blog with that focus (and also the consideration that non-digital photography might not have the wide blog audience reach that you may be after), and the photography angle might be too much of a stretch to include on your forensics themed blog. In such a case, the research and experiments into dark room development would make great Squidoo or HubPages articles. Here you could think of tightly focused articles that provide specific information, for example: the chemicals required for development and how they work, how to set up your own dark room, tips and tricks of development, and amusing anecdotes that illustrate what NOT to do. And, of course, include how you used this research for your novel, as well as a link back to your forensics blog.
Blogs are hard work to establish and maintain. You're better off trying to find some way to link all your books in one blog than creating new blog campaigns for each novel. But content sites are ideal for individual campaigns.
- Writing For Your Online Platform
- Using Web 2.0 Content Sites to Expand Your Platform
- Building an Online Platform to Promote Your Books
Elsa Neal was one of the early adopters of Squidoo after it came out of Beta and has been actively involved in the community as a Squid Angel and a Top 100 Giant Squid. She has more recently been experimenting with HubPages. She can also be found on her own website or sharing her writing insights at her Fictional Life Blog.