After you write the story of your heart and go through the painful process of editing... wait it's not always painful...just sometimes...editors do try to be kind.
Anyway, the next step is publication, then after that begins another painful process- promotion. Wait... that's not always painful either...just sometimes...when you'd rather be writing.
Regardless, promoting is important and this year, actually starting last September, I have been trying virtual promoting over the traditional signing events, etc. I have done a number of those and enjoy them, but circumstances have limited my ability to be out on the road a lot, so I have been out on the Internet.
I have been doing tours, guest blogging and a lot of other networking on the Internet, as well as doing some Internet radio. And I found a great site: The Authors Show where I am going to be a guest on Friday, May 29.
This is not a plea for everyone to run over there to listen, although that would great, it is a plug for the show, which is a good place for authors to promote their work, fiction and nonfiction.
Online marketing via virtual book tours, blogging, Twittering, being on social sites, and guest spots on Internet radio shows is an effective way to reach readers all over the world. And the real beauty of it is that you don't have to travel any further than to your home computer.
I did a virtual book tour in September 08 and saw the hits to my Web site double for several weeks, so I know this is an effective way to reach people.
I should also mention that I have purchased a number of books after following someone for a while on a virtual book tour or meeting them via Twitter and similar sites. As Don McCauley of Free Publicity Group says, marketing it is all about building trust, and through a virtual book tour I have come to know authors well enough to become interested in their books.
Don McCauley is the host of The Author Show, and in addition to conducting a great interview, he offers writers a lot of free material to help them with their marketing efforts. It is a connection well worth making for any author who wants to promote for pennies.
Maryann Miller is an author and freelance editor. Her latest books are One Small Victory and Play it Again, Sam. Visit her Web site for information about her books and her editing services. If you have a good book, she can help you make it better. When she is not working, Maryann loves to play "farmer" on her little ranch in the beautiful Piney Woods of East Texas.